Winners of ADOT’s Safety Message Contest revealed

Traffic safety messages focus on buckling up, using turn signals

PHOENIX – The votes are in and the winners of the Arizona Department of Transportation’s Safety Message Contest have been selected!

Thousands of votes were cast by the public last month for 10 message finalists. The two winning traffic safety messages are:

SEATBELTS

ALWAYS PASS

THE VIBE CHECK

 

I’M JUST A SIGN

ASKING A DRIVER TO

USE TURN SIGNALS

“Seeing thousands of Arizonans participate in our Safety Message Contest, from creating their own messages to voting for other safety messages, is exciting and a positive for all of us,” ADOT Director Jennifer Toth said. “The purpose of the contest is to kick-start conversations about making better decisions behind the wheel, so everyone can reach their destination safely.”

Winners of ADOT’s Safety Message Contest revealedDuring the first phase of the contest, 3,700 entries were submitted. Those entries were whittled down to 10 finalists, and a public vote last month determined the winners. Today, authors of the two winning messages were invited to ADOT’s Traffic Operations Center in Phoenix to type their traffic safety message into the Dynamic Message Sign system and see them go live via highway cameras. Both winning messages will appear on overhead message boards statewide through the weekend.

Elise Riker, a Chandler resident, is a business professor at Arizona State University and submitted one of the winning traffic safety messages.

“I hope the message makes people chuckle and happy that they are wearing a seatbelt: you pass the vibe check!,” she said.

Gina Finkelstein, a software support engineer from Mesa, was inspired by the 1999 film, “Notting Hill” when she created her winning traffic safety message.

“Using turn signals before you turn makes you a total star,” she said, “just like Julia Roberts in ‘Notting Hill,’ only bigger and better!”

ADOT displays unconventional safety messages on overhead signs as part of an effort to change driver behavior and encourage motorists to make better decisions while driving. According to national statistics, driver behavior, like choosing to speed, driving distracted, impaired or reckless, plays a role in more than 90% of vehicle crashes.


McCraren Compliance can help you understand and comply with FMCSA, USDOT and ADOT and ensure your drivers and your vehicles operate safely and efficiently.

Call us Today at 888-758-4757 or email us at info@mccrarencompliance.com to schedule your free FMCSA Compliance Assessment.

Original article published by ADOT

2021 ADOT Safety Message Contest winners!

First published by ADOT
By John Halikowski / ADOT Director

“Life is a highway” is the title of the popular song sung by both Tom Cochrane and Rascal Flatts. It also is the first line in one of two winning messages in the Arizona Department of Transportation’s annual Safety Message Contest. Here is the full message:

Life is a Highway sign

This is a clever and poignant message about the life-saving importance of wearing a seatbelt in a vehicle, whether you are the driver or passenger.

Now in its fifth year, ADOT’s annual Safety Message Contest allows the public to be a part of our communication efforts, to remind everyone to be responsible drivers behind the wheel. It’s a creative public engagement idea that I value and appreciate, and it always generates excitement!

For this year’s contest, we had more than 2,400 entries. The public voted on the top 10 finalists, with 6,000 votes to identify the top two entries. We have had more than 18,000 entries since the contest began in 2016. Thank you to those of you who entered the contest and for voting.

The other winning entry is a reminder to not panic if you miss an exit:

Miss your exit sign

 

Life is indeed a highway. Always wear your seatbelt and don’t panic if you miss an exit!


McCraren Compliance can help you understand and comply with FMCSA, DOT and ADOT and ensure your drivers and your vehicles operate safely and efficiently.

Call us Today at 888-758-4757 or email us at info@mccrarencompliance.com to schedule your free FMCSA Compliance Assessment.